COVID Culture and Communications Series

Part 2: Talking With Patients About COVID-19 Vaccination

Many providers, organizations, and healthcare systems have put substantial efforts into coming up with ways to effectively reach populations where COVID disparities (including vaccination levels) exist.  Much of this dialogue, however, has been siloed with little to no collaboration across the patient continuum of care. Patients are often led in so many directions that it becomes difficult to navigate what’s right and what’s just right now as it relates to COVID education and communication. This webinar will focus on addressing these topics and the ways collaboration between the varied providers and healthcare entities can prove to be a useful tool as it relates to getting COVID information out to the communities as well as impacting COVID vaccine hesitancy. 

Register to unlock the course, then click ‘Continue.’ Course materials are available at the bottom of this page.
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Kate Gillespie, DNP, RN, CPH

Clinical Assistant Professor
University of Wisconsin-Madison School of Nursing

Kristin Lyerly, MD, MPH

Obstetrician Gynecologist
Green Bay, WI

Lakeeta Watts, CHW, Full Spectrum Holistic Doula, CLS

Executive Director
Essentially Empowered

Jasmine Zapata, MD, MPH

Chief Medical Officer
State Epidemiologist for Community Health
Bureau of Community Health Promotion
Wisconsin Department of Health Services

Learning Outcomes

At the end of this presentation, participants will be able to:
    • Identify different approaches that providers, community workers, and organizations can use to improve the culture of patient/provider communication surrounding COVID vaccine hesitancy.
    • Discuss how shared decision-making can elevate motivational interviewing into a trust-building tool for health promotion.
    • Describe how communicating with absolutes can increase mistrust and create additional barriers.

Course Content

Planning Committee

No one in control of content has any relevant financial relationships with ineligible companies.*

Course Information

This webinar was recorded on July 13, 2025.

The review date for this course is October 6, 2028.

*Ineligible companies are those whose primary business is producing, marketing, selling, reselling, or distributing health care products used by or on patients.